Tracing The Shapes of Multimodal Rhetoric: Showing the Epistemic Powers of Visualization

This visual essay seeks to substantiate and illustrate the tenet that formal–structural elements in graphic design carry rhetorical functions. Based on a National Geographic feature article, authors demonstrate methods for ‘measuring’ layout, colour typography, show results infographic visualizations. At same time, study showcases epistemic value of these The perspective adopted puts double-page centre-stage.